A football club is a brand, and a brand needs a market to stay alive. So be open and welcoming to anyone who also wants to become a supporter, as long as they are ready to share your values. And never let the madness turn into mayhem, or forget what it costs the club. Supporters are the only reason this club exists. The only people it exists for. The only people it exists thanks to. The club and its supporters are one thing. Supporters build the cultural potential — and, in effect, the club itself — and the club has to convert all of it into money with some skill. A football club is a brand, and a brand needs a market to stay alive. So be open and welcoming to anyone who also wants to become a supporter, as long as they are ready to share your values. And never let the madness turn into mayhem, or forget what it costs the club. Supporters are the only reason this club exists. The only people it exists for. The only people it exists thanks to. The club and its supporters are one thing. Supporters build the cultural potential — and, in effect, the club itself — and the club has to convert all of it into money with some skill.
A football club is a brand, and a brand needs a market to stay alive.
So be open and welcoming to anyone who also wants to become a supporter, as long as they are ready to share your values.
And never let the madness turn into mayhem, or forget what it costs the club.
Supporters are the only reason this club exists.
The only people it exists for. The only people it exists thanks to.
ultras·people who just like football·families·everyone else
The club and its supporters are one thing.
Supporters build the cultural potential — and, in effect, the club itself — and the club has to convert all of it into money with some skill.
Supporters undertake not to turn that cultural potential into trash. The club undertakes not to turn it into generic slop.
